4 factors that predict start-ups’ success

The corporate scenario of today has made it simple for anybody to start a business. What is difficult is to sustain your business and turn it into a profitable venture.

MVS Mani

Oftentimes I have been asked if there is a set method that could help in making a start-up successful. I cannot tell you to do these things and say that if you follow it you are definite to succeed. However, there are certain time tested factors that can help in predicting the future of start-ups. It is nothing but a remarkable mix of powers that influences the growth of start-ups.

Research has shown various surprising and reassuring correlations between age, education, gender, and location of start-ups. Here are 4 factors that can envisage the imminent success of your start-up:

Market Need at that time

During the launch of a start-up, it is important to keep a check on the market. A lack of market need definitely contributes to shut down or failure of start-ups. One needs to understand the need of the market and also go deeper into what your competitors and your market is doing to ensure that you are ahead at all times.

Pricing of product/service

Here is a factor that has to be given ample thought and research. This may seem a simple matter, however, if the price is too low, the cost becomes high and people may wonder why there is such a variation. At the same time, if it is too high, you will lose the market to the competition. One has to ensure that pricing is arrived at in such a manner that the start-up is profitable.

Timing of the launch of product/service

What is the ideal time to launch a start-up? The only answer to this is – when the market is ready. If there is a fantastic idea and the product/service is launched too early at a time when the market is not ready, it will not work. At the same time, if one is too late, the market is already overloaded and the level of saturation is so high that it will again be a failure.

Right Team

The quality of the members of the team including not only their knowledge, competence and skills, but also their attitude is something that has a direct influence in the success of a start-up. Even if you have exceptional entrepreneurship qualities, to accomplish great success you need the right team. With the support of the team, the vision can be achieved by creating achievable goals.

Statistics say that 90 percent of start-ups fail eventually. It is a myth that if a person has a great idea, your start-up will succeed. Yes, a great idea is definitely needed, however, a start-up cannot not run only on great ideas. It requires the constant support of a skilled team and the correct functioning of each factor to successfully nurture and develop it.

The original appeared on Bizztor .


What are the growth drivers of start-up firms?

If you are a start-up, then growth definitely isn’t merely an option for you. It is the only way for your survival and one has to ensure that one achieves it or work towards it constantly to succeed.

Growth in itself may mean different for different start-ups based on the stage they are at. For some, it might mean an increase in revenue whereas for others it may mean expansion and yet others may see growth as the maintenance of their position in the market. No matter what your startup is looking at, here are some time-tested techniques that are drivers of growth.

Learn from mistakes

As a start-up, you have to absorb lessons from all fronts. Some may be from your experiences in the past and others might be experiences of others that have been shared as research or even word-of-mouth. Either way, it is important to learn and not have a stubborn mindset that refuses to change. It is only if one is willing to pick up lessons from those mistakes that one can grow one’s organisation and ensure a successful path.

Consumer Innovation

What your consumers are looking for is what definitely turns into the major drivers of growth for any start-up. You need to ensure that the consumer is convinced that they need what you have to offer and what you are offering is the best in the market as well as unique. Understanding the consumer in such a manner that you know exactly why they need your product is pertinent. You need to get into their shoes and try to see things from their perspective. Apart from this, one needs to collect regular feedback to improve consumer experience as well.  

Early Customer Retention

This is something that is very crucial as it is more economical to get existing customers to buy from you than it is to find new ones. A start-up must definitely work towards retention right from the beginning. This is what will bring them back to you and repeatedly buy from you. Retention is even more relevant today in the crowded e-commerce arena where clicks and conversions always seem to be increasing.

People and process

No matter which stage your start-up is at, these are two things that cannot be ignored. One needs to have a team that is good and skilled, a process that works and brings desired results without many setbacks. If you have both of these set, then half the battle is won. Today, it is becoming increasingly difficult to find good people who are willing to take on responsibility and if you already have them then make sure you hold on to them.

Technology adoption

In a world where everything is driven by technology, a start-up is no different. It is not only about the use of technology in your start-up, but also the ability to incorporate it in such a manner that you get the best out of it. A process can be optimised with technology and a system may be enhanced by using a particular technology. Therefore, technology is definitely a key driver of growth.

Effective Communication

Communication is not only within the start-up, it is also about communicating with the end consumer. In today’s technology-driven world, it has become very simple to have an open line of communication with consumers. With Social Media marketing, this is something that has become far simpler and cannot be ignored anymore. At the same time, communication – that is both top down and bottom up – must flow within the start-up as well.


No matter what stage you are in, what is crucial for growth is not just a great idea, but also, a great leader. A leader is one who will see your start-up through when the times are bad and also ensure that he steers you towards the shore. All the other growth drivers will definitely fall into place as long as the leader is a good fit.

The original article appeared on Bizztor

Why is Networking important for Start-ups and how it is done?

For Start-ups, networking is a strategy that is a crucial part of business development. No matter what modern day technology can do and how it has changed the way start-ups function, the basics of networking are still significant. Specialised networking, be it online or in person, is essential for start-ups. Even though every start-up is distinct and unique, if one builds one’s business through networking, it is only going to be advantageous.

Startup Networking | MVS ManiSo, why is networking important?


Firstly, networking is a great sales tool. It is through networking that some big accounts and deals have been closed.  To do this, one must meet with the actual decision makers at a firm. They will help you understand their requirements. Apart from that, they will also show you other ideal customers for your product/service.


This is something that is priceless, especially if you are an up-and-coming start-up.  Through networking, you will gain more connections and this automatically widens your horizon to have more possibilities for growth and partnership. Moreover, this is also a revenue opportunity.


Investors don’t just put their money in start-ups they are not comfortable in. It is only with due diligence that this is done by them. Networking with them makes this path a little smoother. The investors will also in-turn guide you and introduce you to others. Thus all in all it gives you an edge.


It is important to get publicity for your start-up. The promotion of your company must be a long-term plan and not something that is sudden. The only way you can ensure this is through networking as it helps in this and it also increases your brand recognition.

So how is Networking done?

Contacts can make or break deals. How can you make sure that you are doing it right? Here are some tips:

Online platforms

While one-on-one meetings are ideal, today, people do not have the time for them. This means utilizing online platforms like LinkedIn and Twitter as well. This will mean more connections, opportunities and visibility.

Seek Advice

As a start-up, it is important to know and understand the people you are networking with and their expertise. Spending time with them and seeking their advice will form long-standing relationships.

Exchange Values

Every meeting you have must be of value for you and the other person. Your novel and fresh idea will provide something to the person you are interacting with, so don’t hold yourself back. There might definitely be some need there that you might be able to address.

Organise/attend events

One way to ensure that you are in touch and constantly networking is by organising or even attending events. Though it is not a one-to-one meeting, you will be meeting a larger group here. This definitely means a lot of effort from your end, but will surely reap benefits.


Whatever you do, ensure that your communication is clear. This is crucial when you network. Confusion will prove to be negative.

As a start-up remember that while networking one must always have something to offer. Another lesson to learn is to not directly ask for any favour. So what are you waiting for? You need to start building up your network today!

The Original Article appeared on Bizztor

5 step strategy to effectively manage Start-up growth

The one thing everyone hopes for in a start-up is growth. In fact growing is good news. It can mean an increase in revenue, increase in number of employees and more investments. However, the issue of how to best manage this growth arises here. Increasingly, it can be seen that if the start-up is unable to accomplish this, they collapse. In fact, start-ups are often crushed by their own growth. If your company is growing too fast, you might not have enough cash to deal with your day-to-day financial obligations, including bills, payroll and supplies.

Startup Advisor MVS mani

Here are some key steps to effectively manage Start-up growth.

Customer focus

With the evolving markets of today, the customer is even more demanding. To manage the growth of your start-up, one must focus on the customer by adopting various means including innovations around social media, mobile technology and advanced data analytics. The customers’ evolving needs must be the centre. The difference between successful businesses and underperforming ones often lies in the way they treat their customers. Just remember that no matter what stage your start-up is currently in, you can never stop listening to your customers.

Right core Team

Exceptional and outstanding teams have become few and far between. This poses a huge challenge for a fast growing start-up. Finding the right core team and retaining them is a crucial step when your company is growing at a fast pace.  Having a team that is smarter than you is vital. This team is the one that will navigate your company to success and handle growth spurts. This means hiring right as well as ensuring that you have people who are capable of handling their departments.

Timely Change/Improvements

Entrepreneurs need to strategize and innovate in a timely manner when the core business expands. Start-ups are very dynamic and if their business plan is well-crafted, entrepreneurs may believe that they have the future in their hands. This is when one must pay adequate attention and change with the times and make improvements when and where necessary, especially when the start-up is at a growth spurt. It is only by doing this that one can ensure success.


Once you have created a fast-growing start-up, it is pertinent to make sure it is executed to perfection. Ideas are numerous in today’s day and age, but what will make you unique is the way you execute your idea. That is what will set apart your start-up from the others. If you can manage the execution, your start-up’s growth will be a smooth sail. Invest in people who perform duties and responsibilities in a clearly defined manner. This will ensure the efficient running of your start-up. Collect as much metrics as possible and also use tools like checklists, if necessary, to ensure that that each function runs effortlessly.

Check for sustainability

Your start-up must be scalable. In this regard, the entrepreneur must have one foot rooted whether while making fundamental changes in order to seek greater returns. Only if you have the ability to sustain, does it make sense to take that leap.

Do ensure that you can manage your growing start-up well.

The original article appeared on Bizztor

How can you manage change in your start-up?

It is true that old ways do not open new doors. So one can agree that your life gets better with change and not chance. If one looks around, one will realise that nothing remains the same. With advancements in technology and innovation, we are constantly exposed to change.  A start-up is also prone to change at multiple levels. Not just on the outside, but a start-up itself will be subject to a lot of change with the changing times. It will definitely undergo a tremendous transformation from where it originally started. Here are some things to keep in mind to ensure effective change management in your start-up.

Mani MVS

Up-to-date solutions

Oftentimes start-ups end up providing solutions for problems that exist. This may work in the beginning and there will be a lot of initial interest/success, however, it will not serve a long time purpose as the problem will keep on changing. The influencers are not constant. The need of the hour here is that one has to be up-to-date with the changing scenario and the start-ups need to equip themselves to solve problems that keep on arising. Newer solutions need to be arrived at depending on what the problem is.

Understand implications and constant change

When the only thing that can be expected to be constant today is change, one has to remember that a start-up has to continue to modify itself at all times. In order to be accepted at all times, minor changes within the start-up is not only recommended, but also a necessity. This might have something to do with the solution, the business model or some other aspect even.

Be open to Mentors

The start-up is definitely the sweat and hard work of a core team, however, the founders must be open to the advice of the mentors. With their years of experience, their insights are bound to be factual and any reticence to them will probably be unwise. Suggestions must be heard and acted upon depending on feasibility.

Listen to the Market/Customers

There is a reason why people write about their mistakes. History is written so that we do not repeat the same errors. Research and information may not help you in stopping what is happening, however, they will assist in reducing the risks. Listen to your customers and the market. Make changes when there is a hint of unrest there. On can find ways to improve one’s start-up’s structure and systems as well by paying close attention to the market.

Avoid fixation on solutions you have built

Since change is the law of life, it is inevitable and cannot be avoided. As a start-up, it is important not be fixated on the solutions that you have built. Comfort zones are not what one needs to get into if you want to embrace success. Remember that it is pertinent to be prepared for transitions. Transform your solutions as one needs to keep up with the times to be effective.

Ensure that these disruptions are managed effectively for the overall success of your start-up.

The original article appeared on Bizztor

How important is a working model for your start-up?

Today’s generation is on a mission to build the future the way they deem fit. Inevitably they are breaking many rules in order to create their own niche in the start-up ecosystem. Among the many aspects for consideration is one thing that is crucial for the survival of the idea, and will have a long term impact on the success of the venture. A working model for the start-up.MVSMANI

Choosing the right working/business model for your company is a decision that will shape the future the way you aspire it to be. It will have a direct effect on whether you are headed for success or not. Of course the right working model for your start-up depends on the kind of product/service that you are offering. Here are some of the reasons why having a working model is essential.

Idea to product

The journey from an idea to a product begins with a model. It is only through a working model that the ambiguous idea turns into a concrete product. The working model hence helps reduce the time taken from the idea stage to production and the ultimate rollout.

To Forecast Future

A working model helps you in forecasting—that is to understand where you are headed, your goals and visions. This prediction cannot be done for a longer term, however a 12- 18 month period can be foreseen without much of a disruption. This also indicates to the investors that you are committed, and well past the idea stage.

To communicate your value

What is special about your offerings? Your working model will help in portraying what is unique about your product/service. This is going to be the selling point when you offer it to your customers and this is what will determine its success.

Revenue Estimation

Your working model will give you a necessary understanding of your cash flow. It is your way of demonstrating— both to your prospective investors and to yourself —how you plan to capitalize on your profitability and earn income. This also helps one to identify potential investors. One of the most important things you can do to ensure the financial health of your business is to create your revenue model. Estimating this is an ongoing process that will help you to manage your cash and continue to grow.

Identify the key variables for your company

Your variables will be process specific and will depend on what stage you’re in. Basically you’re looking to find those variables that have the most impact on your revenue—and figure out what they are most sensitive to. A working model helps you to identify these inconsistencies and work towards a profitable future having understood the implications.

Swivel without dire consequences

The only thing that is constant about today’s market is change. Every entrepreneur has to deal with it and in case things do not work out, it is always more sensible to swivel after having completed a working model, rather than close shop after having begun a full-fledged start-up.

As an entrepreneur it is essential to choose your model according to your belief in your idea and its execution, according to the potential of your product and the resources that you have to make it all happen. Choose what is better for your start-up and don’t be afraid to change direction if you don’t feel that you are on the right path.

The original article appeared Bizztor

How important is legal advice for a start-up?

As a start-up, you are embarking on something that will impact not only your future but the futures of many. All businesses are underway with an idea and some money. If you come up with a great idea and decide to start selling a new product, or you begin working on a new technology platform, it is important to have adequate legal advice. Every Start-up needs a few legal advices without which the success of it will become very challenging.

Here are 5 reasons why legal advice is important to start-ups.Mani Mvs

Mutual/ Contractual/ Vendor agreements

Chances are that no matter what service/business you are in, you will need vendors or service providers at various points.  Anything from your telephone/internet provider to your website designer would be considered a vendor/service provider for your business. Having a vendor agreement in place is important because it helps set the expectations between the parties when it comes to the type and quality of services provided, the duration of services, the cost and payment terms, and liability considerations if things don’t go as planned. The Goods/Service, Payment Terms, Termination/Term, Warranties, IP, Confidentiality, Liability and Indemnification are some aspects that need to be clearly stated in these contracts. For example, if you have outside assistance on design or development of the product, manufacturing contracts, EPC contracts (relevant for a factory or plant), platform contracts, marketing contracts, content supply agreement, distributorship agreements, advertisement agreements franchisee agreements etc. are important – depending on what business you are in. However, an agreement shouldn’t be signed blindly, instead, a legal expert must review the agreements to ensure that it adequately covers your interests.

Compliance on company formation; Company secretary for MOA

Legal advice is also critical when it comes to incorporation. There are a list of compliances that need to be adhered to, based on their applicability. Board Meetings, Registered office, PAN/TAN etc. and a list of compliances will save you money, time and much hair-pulling later on. A company secretary has a vital role in ensuring your company complies with the law as he/she is the head of the administrative division of a company under the Companies Act. They file the annual returns and other documents to Companies House, normally on an annual basis, and are responsible for convening board meetings. A Memorandum of Association (MOA) that is prepared in the formation and registration process of a limited liability company to define its relationship with shareholders is also important. This is the constitution of the company along with the Articles of Association.

Financial advisor to set up process, tax compliance and to raise money

Many fall into the trap of thinking that they need to “have money” to work with an advisor. One has to remember that financial firms/Consultants work with clients at each stage of the game. According to a 2013 Sage Survey, most of the successful entrepreneurs interviewed brought on an accountant at the early stages, and fifty-three percent reported doing so right when they started up. Studies on business failure regularly find poor financial planning to be the second leading cause for a company’s decline. It is important for a start-up to navigate the complicated financial landscape and for this one needs a financial advisor.

Advisory team or advisors for Business validation

Start-ups that have mentors track metrics effectively and grow faster. Start-ups with mentors raise 7x more money and have 3.5x better user growth than start-ups that do not explicitly seek out the assistance of advisors. Advisory boards boost start-up credibility and facilitate growth and increase start-ups’ chances of success.

Human Resource advisor / Partners

In light of the recent scandals at high-growth start-ups like Uber and Thinx, we need HR in all organizations, big or small. HR isn’t only for compliance, but they are the foundation for talent and human capital. Today, HR is involved in business forecasting, creating business ROI and executing progress that is directly tied to business success. HR is your company’s strategic business partner invested in the success of your organization. Once the company has a founder and more than two paid employees, your third employee should be an HR manager. This person must be highly experienced with HR compliance, strategic hiring, work culture and structure.


The original article appeared on Bizztor